You use seed names—names that when mailed come back to you—to monitor use of mailing lists you rent. If you mark a name as a seed, QuickFill includes it any time you run promotional labels, regardless of whether it meets the other selection criteria you choose. (You can, however, ask QuickFill to exclude seed names.)
Other filters that allow you to select seed names:
You may also select seed names from the 'Customer directory' report, 'Qualified circulation' (audit system) report, and the 'Customer export', the 'Subscription export' and the 'Prospect export' screens. The filter tabs for these reports are set up to include seed names by default.
QuickFill also lets you change the first name of these seeds when you run promotional labels in order to track the use of each copy of a list you rent. Here's an example of how you'd use QuickFill's seed name capability. Say you rent your list to FoulPlay magazine. FoulPlay rekeys it and mails it 10 additional times without paying for the extras. How do you stop them?
When you rent a list, you plant seed names—names that come back to you when mailed—so you can monitor the use of your list. Since QuickFill lets you substitute a unique first name for your seed names each time you run the list, you can differentiate between a copy of the list you rented to FoulPlay and a copy you rented to Straight Arrow. (FoulPlay's mailing would come back to you as A. B. Smith and Straight Arrow's would come back as A. C. Smith.)